New Books

Cultural Dimension of International Business

by Gary P. Ferraro

Explores the contributions cultural anthropology can make to the more effective and humane conduct of international business, both to help the business community and to open a door for the profession to some of the money that for the past decade has slipped from public hands that support universities to private pockets that serve only their own interests. The approach combines general theories, verbal and nonverbal communication, cultural self-awareness and values, and finding relevant information about a specific culture. (From Booknews)

Coping with College: A Guide for Academic Success

by Alice L. Hamachek

Brief enough to fit a busy schedule, this valuable guide offers a wealth of practical suggestions for achieving personal and academic success in college. The book begins by teaching you how to avoid common problems and pitfalls you may experience during your transition to college; then it helps you develop study strategies for your personal learning style. This book covers the skills you need on the journey of college success.

 

100% Career Success

by Amy Solomon, Terry Taylor, Lori Tyler

100% Career Success emphasizes practical application and provides exercises that encourage the reader to gain experience by applying the concepts in the book. The book provides these hands-on activities to help develop professional characteristics. Supplements include a Professional Portfolio to assist in the job search, as well as an online companion and web tutors. The Professional Portfolio can be continuously revised as readers enter into and progress in their careers. The content applies to developing general professional traits or can be applied to specific fields. Readers will benefit from the hands-on, practical approach of the text that will support them from the learning process into a successful career.

Book of the Month

Shameless Exploitation in the Pursuit of the Common Good

by Paul Newman, A. E. Hotchner

Newman and Hotchner have written an unbusiness book-it's inspirational, informative, and entertaining but definitely not in the "how-to" category. Basically, the authors broke all the rules and wrote their own, having poked fun at and bucked standard business procedures from the moment they launched Newman's Own in September 1982 with Paul's homemade salad dressing. What started as a lark became the first company to mass-market all-natural foods, and Newman's Own became a major player in the food industry. The company now sells popcorn, salsa, steak sauce, pasta sauces, peanut butter cups, and then some. Recounted here is how the authors relied on instinct, imagination, common sense, and, of course, exceedingly good luck when founding their company. They disclose the reasons they believe that they've succeeded: they provide nutritious, all-natural products that taste good and combine philanthropy with name recognition. The chapters about the critically ill children at camps funded by Newman's Own profits are heartwarming. Slightly odd, this is nevertheless an enjoyable read for any business student or entrepreneur. (From Library Journal)